Situation: You are a busy entrepreneur. You spend your day texting, emailing, messaging, etc., sometimes on your personal cell, sometimes on you business one. You have an ever-growing number of apps and tools that you use to send and receive these bits of communication and it gets to be a bit of a pain to jump back and forth to the various tools.
Question: What if there was a tool coming, a dashboard, if you will, that would allow you to manage and use these various communication apps, all from a single space? Would you use it?
Of course you would. Let’s talk about Entefy.
Like many great ideas, Entefy started out with a couple of people scribbling an idea on a napkin. The difference, here, is that the two people are brother and sister, they both started and finished University before their 18th birthday and they both have what is needed to create a brilliant idea. He with the technical and logical thinking, she with the creative, big picture, thinking. The bigger difference between the other napkin-to-product businesses and Entefy, however, is pretty obvious. Not many of them were able to achieve more than $1 million in investment before there was anything approaching a full product demo, and none of them have been able to do so with a 17 year old co-founder holding a bachelor’s degree..
Speaking with Brienne Ghafourifar (@Brienne_G), co-founder of Entefy, is an experience. Mixed with an obvious passion for what she and the Entefy team are creating, along with an impressive back story of hard work and wunderkind like progress through the education system, there is a young woman who is wise beyond her years. Even more impressive is that these siblings (her brother, Alston, possessing a similar kind of gifted intelligence), seem to work together in a way that most brothers and sisters would be envious of. It’s from that base of intelligence and creativity that something like Entefy comes into being.
All Comms. One Platform.
Most of us don’t even think about it, until we are blindsided by it. A flood of messages, calls, emails, etc., all coming in at the same time and you’re trying to make sure that you don’t accidentally tell your Mom that you need to re-schedule a finance meeting for next week. We have simply accepted that our email app, our messaging apps, our phone app, storage app, voice mail and the plethora of other communications apps are there to be accessed one at a time, on different devices, if need be. We jump all over the next big things in Social Media dashboards, but manage our text messages? Can you do that? As Alston Ghafourifar said in another interview, “If Dropbox, Gmail, and Facebook all had a baby, it would be Entefy,” so, yes you can.
Hello. My Name is ATUM.
It is amazing that our collective heads have not exploded, at this point. Globally more than 66 trillion emails, 18 trillion IMs, and 10 trillion texts are sent annually, each landing in a specific app or platform, rarely connected to each other and often overwhelming in their volume. This was Entefy’s biggest hurdle and it is what has led the team to create ATUM (Adaptive Threading Universal Manager).
ATUM is the intuitive AI that learns as you use the app. It recognizes how you communicate with certain people and isolates those communications platforms, that are connected through the app, to ensure that you are always communicating using their preferred method, rather than yours. For the prosumers and solo-preneurs of the world, this dashboard is the personal assistant that manages all your incoming and outgoing communications and follows you where ever you go, never requiring time off or a coffee break (or an explanation to your significant other).
Planning Ahead.
In a world where the App of the Day is given a huge market valuation with no visible revenue stream, based entirely on their number of users (I have yet to meet a single person who can explain a $3 billion Dollar valuation of Snapchat), Entefy is a refreshing departure. “We will start out with a freemium model”, says Brienne, “to start building our customer base and familiarity with the dashboard. As the use begins to grow and we continue to develop and add features (based on user input), we will offer more feature rich, pay-for-use, versions.” The company’s efforts to avoid an ad-based revenue stream is born out of the desire to make the app as unobtrusive, in daily use, as possible.
This aspect, alone, garnered my attention. While I am very much a “ooo! Look at the shiny new thing” techno geek, the fact that this company is building its long term revenue plan at the same time that it is building its platform speaks volumes to the future of the company, it’s founders, and its advisors. As they prepare to head to their Series A funding (having raised a significant amount of investment capital, already), this type of forward thinking approach may well help change how the industry approaches investing in app developers, as much as this app will change the way we communicate, using our mobile devices.
The beta Launch of the Entefy is expected before the end of the year and this is one app that I will be chomping at the bit to get downloaded on my mobile devices.
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